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ANTHONY JOSHUA
BULK
Creative Direction for Bulk with world heavyweight champion; Anthony Joshua.
AJ OR AJT?
Having limited time with AJ I wanted to create a piece of content that would resonate with the UK culture. Sharing similar initials to AJ Tracey I briefed the team to create a series of questions consisting of quotes from AJ and AJT to see if he could identify who said it.
CREDITS
Creative Direction - Brendon Barnett
Photographer - Matt Pearson
Photographer Assistant - Chris Allen
MUA - Jessica Kell
Brand Assistant / Producer - Imam Hassain
Edit / Motion Graphics - BULK
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