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Facebook_Paris.jpg

JOHN COOPER

WORKS

BMW MINI

Hosted by The Source and Facebook at their headquarters in Paris, I was invited along with representatives from BMW France and BBDO as part of a Creative sprint.

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Promoting the launch of the Mini John Cooper Works, the brief was to create content that would accompany their tv advertisements as part of a national campaign to drive footfall to their website.

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Mini_TV.png
BMW_MINI_brief_ideas.png

Teamed with representatives from BBDO and a storyboard artist, I was responsible for conceptualised and art directing an idea before presenting it back to the client for sign off.

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Approved, I return back to the UK before collaborating with a 3D artist and sound designer to bring the concept to life.

minicooper storyboard_Page_1.jpg
Wheel.png
Telephone_box.png
Mini.png
minicooper-storyboard_Page_2.png
Helmet.png
Steering_Wheel.png
minicooper storyboard_Page_4.jpg
seat.png
Street_light.png
Teacup.png
road_Sign.png
Very_British.png
JCW_Features.png
Racing_Heritage.png
Teapot.png
Mini_Amends.png
CREDITS

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Host - Facebook, The Source

Concept / Art Direction - Brendon Barnett

Storyboard Artist - Felipe Jimenez

3D - Plus44

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