CASE STUDY - PLUS44 | Brendon Barnett

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STRATEGY

PLUS44

In 2018, whilst fully emerged in the UK music scene, a particular lyric constantly jumped out at me that instantly rang 'homegrown' and reflected the ethos of a design studio.

Wanting something that presented the UK and emulated the bridged gap between visual communication and its audience through creative collaboration, Plus44 (+44) was created.

The idea behind the studio was to create something with a nostalgic look and feel that merged the juxtaposing modern aesthetics of the work with the association to the (+44) reference.

Here is an exploration of the studio's identity from ideation to now:

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Influenced by the breakdown of phone contracts the same structure was implemented to the studios' services, giving the ability to tailor projects for the client's needs and requirements.